Brands and marketers lose billions of dollars to ad fraud every year with wasted digital spend on non-existent prospects.
Detecting ad fraud is a challenge. While marketers get up to speed on the basics, fraudsters are getting ahead and finding new ways to scheme their way into stealing marketing budgets.
Anura enables marketers to identify fraudulent traffic in black and white. Marketers can leverage this data to optimize their digital ad spend and focus on efforts that deliver real results to increase their bottom line.