Case Study: Apollo Interactive

Apollo Interactive is an industry leader in the lead generation space, specifically in the insurance sector. Apollo Interactive drives over 2 million leads per year through a variety of channels, including their own websites, email list managers, media buyers, content site owners, and a number of affiliate partners.

Apollo Interactive wanted to:

  • Test their existing ad fraud solution’s accuracy
  • Isolate specific users as real or fraudulent
  • Pinpoint the sources of bad traffic

Leveraging Anura’s platform Apollo Interactive discovered over $10,000 of fraudulent traffic in the first month alone. Download the full case study by completing this form.

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