Lead Generation Fraud 101:

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

Following the cost per lead (CPL) model, businesses who generate leads are paid for every actionable click or lead generated. This makes lead generation appealing for bad actors looking to cash in. 

Download Anura's Lead Generation Fraud 101 guide to learn:

		What Is lead generation fraud
		Methods that are affected
		How fraud harms your bottom line
		Steps to protect your brand

Anura enables marketers to identify fraudulent traffic in black and white. Marketers can leverage this data to optimize their digital ad spend and focus on efforts that deliver real results to increase their bottom line.

Download the guide by completing the form to learn the basics of lead generation fraud and how to protect your brand.