Following the cost per lead (CPL) model, businesses who generate leads are paid for every actionable click or lead generated. This makes lead generation appealing for bad actors looking to cash in.
|What Is lead generation fraud|
|Methods that are affected|
|How fraud harms your bottom line|
|Steps to protect your brand|
Anura enables marketers to identify fraudulent traffic in black and white. Marketers can leverage this data to optimize their digital ad spend and focus on efforts that deliver real results to increase their bottom line.