Lead Generation Fraud 101 eBook:

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Download Lead Generation 101 eBook

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Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated an interest in your company's product or service.

Following the cost per lead (CPL) model, businesses who generate leads are paid for every actionable click or lead generated. This makes lead generation appealing for bad actors looking to cash in. 

 

Download Anura's Lead Generation Fraud 101 guide to learn:

What is Lead Generation Fraud?
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Techniques for Lead Generation Fraud
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Compliance and Regulation
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Minimizing Lead Generation Fraud
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The Anura Difference
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Marketers can leverage Anura to optimize their digital ad spend and focus on efforts that deliver real results to increase their ROI.